In today’s world, mobile devices have become an indispensable part of people’s lives. In 2021, the number of mobile users worldwide stood at 7.1 billion, with forecasts suggesting this is likely to rise to 7.49 billion by 2025. To stay relevant and competitive in this […]
Programmatic advertising makes every second and penny count. The advent of programmatic platforms has taken the online advertising industry up a notch. According to the latest estimates, programmatically sold advertising was worth 418 billion U.S. dollars in 2021. This figure is expected to reach 725 […]
Pay-per-click (PPC) or cost-per-click (CPC) is one of the most coveted advertising models in the ad tech industry. PPC means precisely what it sounds like. Every time a user clicks on an advertisement, the publisher gets paid. This online advertising model has proven to be […]
Video marketing is regarded as a juggernaut form of advertising in the ad tech industry. It has proven to be a promising ad format as it hits all the boxes- It amplifies ROI, aligns with the growing short-form video trend, tells a story, and connects […]
