Programmatic advertising has ushered in a new era of precision and efficiency, empowering marketers to connect with their target audiences like never before. This transformative approach has revolutionized consumer engagement resulting in substantial revenue growth and enhanced brand impact. However, amidst the increasing adoption of […]
At Advertising Week in 2022, Joanna Coles, the chief creative officer of Boudica and a former Hearst content chief, highlighted the biggest irony of the advertising world: people’s aversion to ads. She stated, ‘Consumers will take any opportunity to avoid advertisements.’ However, this view may […]
In today’s world, mobile devices have become an indispensable part of people’s lives. In 2021, the number of mobile users worldwide stood at 7.1 billion, with forecasts suggesting this is likely to rise to 7.49 billion by 2025. To stay relevant and competitive in this […]
The proliferation of competing websites, ad fatigue, and ad blockers have significantly impacted the efficacy of website monetization. Plus, advertisers are more discerning than ever with their advertising choices. But here’s an upside, these factors have also inspired publishers and content creators to innovate and […]
Emerging markets are driving the global ad tech trends in 2023, and the competition to gain a foothold in these markets is fierce. AndBeyond.Media hosted the third edition of Shifting Gears in Kuala Lumpur with the objective to enlighten publishers and content creators about today’s […]
