In the ever-evolving landscape of digital advertising, a fierce feud rages between two distinct giants: static and dynamic ads. These two formats, each with its own arsenal of strengths and limitations, have carved out their niches in the advertising world. As the digital environment continues […]
In the vast expanse of the internet, where billions of users click, scroll, and explore every day, there exist tiny observers that often pop up on our screens. These digital entities, known as internet cookies shape everyone’s online experience. These unassuming bits of technology have […]
In the world of advertising, the importance of checking metrics cannot be overstated. Keeping a keen eye on various performance indicators is not just a good practice, it is the most effective way to track results accurately and make data-driven decisions. Metrics provide advertisers with […]
Moments like this don’t come often. With its remarkable capabilities, Generative AI has unleashed a market frenzy. Far from overshadowing human expertise, AI has seamlessly integrated into ad tech, augmenting capabilities and elevating the value of the end product. The global generative AI market is […]
For over a decade, the power duo of AI (Artificial Intelligence) and ML (Machine Learning) has catalyzed the success of programmatic advertising. Now, with the recent launch of generative AI by Google, businesses have the potential to unlock their true scale. These groundbreaking technologies of […]
