CPC, which stands for Cost Per Click, has become a fundamental and widely used metric in online advertising. It gained prominence with the rise of digital advertising and the internet in the late 20th century. This model aligns the interests of both advertisers and advertising […]
Click-through rate (CTR) is a pivotal metric in the ad tech industry. Esteemed by search engines and integral to the Pay-Per-Click (PPC) model, CTR quantifies the success of engaging users and converting impressions into clicks. But as marketers and advertisers strive relentlessly to maximize CTR, […]
Online ads walk the fine line of being a useful guide, directing users toward valuable products and services, yet they also possess the propensity to be intrusive, disruptive, and encroach upon the user experience. Recognizing the burgeoning annoyance caused by intrusive ads, ad blockers have […]
It’s 2023, the era where technology and user experience reign supreme. The ad tech market is in flux signified by the upcoming demise of third-party cookies, direct buys making a comeback, and publishers carefully vetting ad tech vendors to optimize the supply path. At the […]
In the ever-evolving landscape of digital content, paywalls have risen to prominence, transforming the way people perceive and consume information online. With the advent of the internet and the democratization of information, online publishers faced the challenge of monetizing their content and sustaining their businesses. […]
