Introduction Kentucky Fried Chicken (KFC), a global fast-food giant was the first foreign fast-food restaurant chain to enter India in the 1990s after the Indian government implemented the economic liberalization policy.  Its popularity in the Indian market is primarily due to its clever approach to […]

Introduction Eeken by Paragon, breaks free from conventional norms to embrace the cool and adrenaline-fueled lifestyle of the Gen Z generation. Born with a mission to empower the Indian youth, Eeken offers a diverse range of footwear that perfectly complements their spontaneous and adventurous spirits.  […]