When we think about carbon emissions, we usually picture large factories emitting toxic fumes, However, statistically speaking, the advertising industry produces more carbon footprint than the entire aviation industry—1 million video impressions have the same carbon footprint as someone flying from Boston to London and […]
At Advertising Week in 2022, Joanna Coles, the chief creative officer of Boudica and a former Hearst content chief, highlighted the biggest irony of the advertising world: people’s aversion to ads. She stated, ‘Consumers will take any opportunity to avoid advertisements.’ However, this view may […]
5th Generation of mobile networks, billboards making a comeback in a digital form, and attribution model for retargeting- which of these technologies or strategies are going to dominate the programmatic advertising industry in 2023? At this point, marketers are curious about this revelation. If we […]
In this fast-paced, tech-driven world, trends either have a short shelf-life or go on to define the stream of the digital revolution. In the ad tech industry, trends are important. They signify the direction of ongoing events, as well as, growth. This decade can be […]
