The festive season in India has begun. It’s a time when the entire nation is immersed in celebratory spirits, eagerly anticipating the myriad festivals that grace this time of the year till the end. In such an emotionally charged atmosphere, brands have a golden opportunity […]
The ad tech industry is currently undergoing a seismic shift, characterized by groundbreaking advancements in AI, big data, and the advent of a cookieless world, all of which have garnered significant attention. In this opportune moment, the iMedia summit emerges as a vital event to […]
Before the mainstream adoption of programmatic technology, advertising deals were a haphazard affair. The ad buying and selling process relied heavily on manual negotiations, which were indeed tedious, costly, time-consuming, and lacked the targeting precision we have today. Until the underlying technologies such as supply-side […]
In today’s digital era, automation reigns supreme as the go-to method for achieving optimal efficiency. Programmatic advertising, which has played a pivotal role in revolutionizing the way digital ads are bought and sold, is a prime example. Within this transformative landscape, supply-side platforms (SSPs) have […]
In this fast-paced, tech-driven world, trends either have a short shelf-life or go on to define the stream of the digital revolution. In the ad tech industry, trends are important. They signify the direction of ongoing events, as well as, growth. This decade can be […]
