Shifting Gears: Rundown of an Exclusive Event For Publishers and Content Creators in Bangkok

Emerging markets are evolving to become the driving force of the ad tech industry. While conversations are centered around global content trends, the nuances of local regions are yet to be recognized. To amplify this initiative, AndBeyond.Media hosted its first exclusive event to unpack ad tech trends in the emerging market.

Hosted on 26th January in Bangkok, AndBeyond.Media conducted Shifting Gears, which brought together next-gen publishers and content creators from the SEA region. The event bustled with productive conversations and insightful keynotes around tech-driven solutions, innovation, and creative inspiration.

Unpacking the theme of Making Moves: Emerging Markets Shaping Global Content & Ad Tech Trends, the evening commenced with a welcome note by Rohan Mehta, VP, JAPAC at AndBeyond.Media. Rohan demystified what a publisher means in today’s ever-evolving digital landscape. He further emphasized embracing new technologies and understanding strategies for local market penetration while distributing high-quality content which remained the highlight of the opening remark and the discussions throughout the evening.

Another enlightening session was delivered by Pankil Mehta, CBO at AndBeyond.Media that centered around data activation and understanding its vitality in the ad tech industry. The session was shortly followed by Sanook’s {designation} case study, highlighting the impact and importance of glocalization in today’s dynamic market conditions. 

The final phase of this event lifted the curtains on a unique AndBeyond.Media initiative—PubClub—an invite-only community of leading publishers and content creators shaping the ad tech ecosystem. Members of this community gain exclusive insights, trends, networking opportunities, and access to all events and content. The team received a wave of excitement shortly after the announcement, which was the big draw at the event. 

The memorable night was wrapped with a hearty interaction among the guests over exquisite dinner and drinks. Shifting Gears was received with unparalleled enthusiasm in Bangkok as next-gen publishers, content creators, and industry leaders gathered to have thought-provoking conversations on the ad tech market.