At Advertising Week in 2022, Joanna Coles, the chief creative officer of Boudica and a former Hearst content chief, highlighted the biggest irony of the advertising world: people’s aversion to ads. She stated, ‘Consumers will take any opportunity to avoid advertisements.’ However, this view may […]
The virtual world is under siege, and the attackers are not your typical human cybercriminals. They are bots, and they are multiplying faster than ever before. With every passing day, their numbers grow, and their impact on the online ecosystem becomes more significant. According to […]
In modern-day advertising, the ad tech ecosystem encompasses a range of technologies, platforms, and tools that enable advertisers and publishers to create, manage, and optimize their digital advertising campaigns. Ad servers are one such technology that provides the precision needed to generate quantitative results in […]
In today’s world, mobile devices have become an indispensable part of people’s lives. In 2021, the number of mobile users worldwide stood at 7.1 billion, with forecasts suggesting this is likely to rise to 7.49 billion by 2025. To stay relevant and competitive in this […]
The proliferation of competing websites, ad fatigue, and ad blockers have significantly impacted the efficacy of website monetization. Plus, advertisers are more discerning than ever with their advertising choices. But here’s an upside, these factors have also inspired publishers and content creators to innovate and […]
