Brand safety came to the light in 2017 as multiple incidents of ad placements alongside compromised content started surfacing. Since then, it’s become an important concern for many seasoned publishers, high-profile brands, and eventually, the entire digital ecosystem. A report by Daw Jones reveals that […]
Web and app monetization are valuable means of capitalizing on emerging trends and responding to the evolving needs of consumers. The rising popularity of web and app monetization is a result of an increase in internet and mobile usage, snackable content, technological advancement, and changing […]
Search Engine Optimization or SEO is the oldest trick in the book. It is the holiest grail of all for marketers. The internet is saturated with information today. The competition to secure the top positions in the Search Engine Result Page (SERP) is fierce. But […]
Emerging markets are evolving to become the driving force of the ad tech industry. While conversations are centered around global content trends, the nuances of local regions are yet to be recognized. To amplify this initiative, AndBeyond.Media hosted its first exclusive event to unpack ad […]
The Walled Garden is a hard-to-miss advertising and marketing jargon. In simple terms, it can be called a closed platform built by publications, creators, and brands of all scales. Apple is a prime example of a Walled Garden. Over the decades it has become a […]
