In the advertising ecosystem, change is a constant. E-commerce brands that recognize this phenomenon, focus on ad campaign optimization as a dynamic process that requires constant adaptation to stay relevant in the current market. As consumer behaviors, market trends, and technologies evolve, brands must continually […]
User experience or UX is a central concept in the digital landscape that has been around for a long time but has gained immense popularity in recent years. It refers to the holistic experience that a user has while interacting with a website or any […]
Metrics are the compass that publishers can rely on to navigate through the complexities of the publishing industry and float the economic currents in 2023. They help understand how customers move through the sales funnel and what factors influence their behavior. Engagement metrics provide insights […]
Statistics are the crystal ball of the ad tech industry, revealing potential outcomes and future predictions based on patterns and data. 2023 can be the year of rising economic challenges and shrinking ad budgets. How to stay ahead of the curve in such times? Focus […]
The long reign of the infamous third-party cookies on Google Chrome is set to descend. The elimination of cookies will be acquired in phases and the process is set to begin by 2024. In an attempt to prioritize privacy-centric solutions, Google is following the footsteps […]
