The advertising industry is experiencing a thriving phase, with significant growth anticipated in digital ad revenue. Publishers, creators, and publishing sites are capitalizing on the power of online ads, with programmatic advertising at its core. Notably, late 2022 projections from Statista highlight a remarkable growth […]
Programmatic advertising has ushered in a new era of precision and efficiency, empowering marketers to connect with their target audiences like never before. This transformative approach has revolutionized consumer engagement resulting in substantial revenue growth and enhanced brand impact. However, amidst the increasing adoption of […]
At Advertising Week in 2022, Joanna Coles, the chief creative officer of Boudica and a former Hearst content chief, highlighted the biggest irony of the advertising world: people’s aversion to ads. She stated, ‘Consumers will take any opportunity to avoid advertisements.’ However, this view may […]
In today’s world, mobile devices have become an indispensable part of people’s lives. In 2021, the number of mobile users worldwide stood at 7.1 billion, with forecasts suggesting this is likely to rise to 7.49 billion by 2025. To stay relevant and competitive in this […]
In today’s stiff competition in the ad tech industry and budget cuts making circles, what should publishers focus on: short-term gains or long-term wins? Instead of weighing one against the other, there’s a way they can achieve both with header bidding solutions. Among one million […]
