Before the mainstream adoption of programmatic technology, advertising deals were a haphazard affair. The ad buying and selling process relied heavily on manual negotiations, which were indeed tedious, costly, time-consuming, and lacked the targeting precision we have today. Until the underlying technologies such as supply-side […]
The virtual world is under siege, and the attackers are not your typical human cybercriminals. They are bots, and they are multiplying faster than ever before. With every passing day, their numbers grow, and their impact on the online ecosystem becomes more significant. According to […]
In modern-day advertising, the ad tech ecosystem encompasses a range of technologies, platforms, and tools that enable advertisers and publishers to create, manage, and optimize their digital advertising campaigns. Ad servers are one such technology that provides the precision needed to generate quantitative results in […]
The proliferation of competing websites, ad fatigue, and ad blockers have significantly impacted the efficacy of website monetization. Plus, advertisers are more discerning than ever with their advertising choices. But here’s an upside, these factors have also inspired publishers and content creators to innovate and […]
Mobile apps have gained tremendous popularity in the past few years. There has been a significant rise in the number of apps, app publishers, and in-app purchases in the last few years. Consequently, in-app advertising (IAA) became one of the prime marketing channels for marketers. […]
