News is out: Google just hit the brakes on eliminating third-party cookies in Chrome. This shift, influenced by input from industry giants like the IAB Tech Lab, the UK’s Competition and Markets Authority (CMA), and the Information Commissioner’s Office (ICO), has significant implications. After years […]
About Next Apple News Next Apple News is Taiwan’s most popular social news, gossip, entertainment, and trending content platform. Their main goal was to maximize the monetization of their display and video inventory. The Challenge The biggest challenge for Next Apple News was how to […]
Digital advertising yields 13,860 metric tons of carbon yearly – equivalent to over 15 million pounds of coal burned, over 34 million miles driven in a gasoline-powered vehicle, and the energy needed to sustain 1,746 homes annually. AdTech as an industry is incrementally taking cognisance […]
The way people consume news online is evolving rapidly. 66% of individuals in South Korea, 65% in Japan, 50% in Taiwan, and 43% in India are now favoring searching on news aggregators. This suggests that users in these countries are more inclined to look for […]
71% of brands, agencies, and publishers are currently or planning to grow their first-party datasets, nearly twice the rate of just two years ago (41%) (IAB labs). Angelina Eng, VP of Measurement, Addressability & Data Center at IAB, emphasized that addressing data quality issues requires […]
