Google is revolutionizing the digital advertising landscape by shifting to real-time bidding for apps. Initially scheduled for October 31, the tech giant has deferred the move to 2024. This transition promises improvement in efficiency; however, it is not without complexities. Many publishers have voiced concerns […]
Connected TV (CTV) has emerged as a crucial platform for publishers in the APAC region. It will likely be a key advertising platform as year-end promotions and holiday campaigns begin. Amagi reported that Connected TV (CTV) users increased by 247% in the APAC region between […]
The clock is ticking on third-party cookies. As they face increasing scrutiny and regulatory constraints, marketers must indeed prepare for a new game plan, and they must do so with urgency. The imminent shift toward privacy-centric digital advertising is sparking conversations about alternatives for third-party […]
The days of third-party cookies are numbered. As scrutiny and regulations intensify, marketers urgently need a new strategy. The shift toward privacy-centric digital advertising has sparked interest in alternatives for collecting vital consumer insights in the absence of third-party cookies. Enter data clean rooms. Understanding […]
Programmatic ad spend is poised to exceed $550 billion globally in 2023, as reported by Statista. A report by Forbes stated that Made for Advertising (MFA) websites contribute to approximately 5.7% to 7.9% of programmatic spending. When these statistics are synthesized, they may present a […]
