Discover the basics of programmatic advertising in our beginner’s guide for publishers and content creators. Learn essential strategies to boost your revenue potential with programmatic ads.
Affiliate marketing is a beacon of opportunity in the digital landscape, offering publishers an incredibly lucrative avenue to harness their web traffic and transform it into substantial revenue streams. In online publishing, traffic is the lifeblood of success, and affiliate marketing allows publishers to squeeze […]
In the vast expanse of the internet, where billions of users click, scroll, and explore every day, there exist tiny observers that often pop up on our screens. These digital entities, known as internet cookies shape everyone’s online experience. These unassuming bits of technology have […]
Views have become a powerful tool for advertisers, serving as a key indicator of a campaign’s reach and engagement. They are the currency of the digital age, showcasing the extent to which an ad has been seen by an audience. In the world of online […]
CPC, which stands for Cost Per Click, has become a fundamental and widely used metric in online advertising. It gained prominence with the rise of digital advertising and the internet in the late 20th century. This model aligns the interests of both advertisers and advertising […]
The fusion of sustainability and ad tech isn’t optional anymore; it’s a must. Jounce Media’s research lays it bare: a whopping 20% of ad impressions journey through a maze of multiple trades in the supply chain. This not only escalates costs but also amplifies the […]
