Direct buying in advertising goes back to the era of print media dominance. Before the rise of programmatic advertising, advertisers and publishers had to do things the old-fashioned way- sit down and manually negotiate the deals for ad space. This practice goes back to the […]
The programmatic ecosystem has exhibited exponential growth in the past years and it looks equally promising in 2023. Even amidst the economic headwinds, it is expected to deliver lucrative results. According to Statista, programmatically sold advertising was worth 418 billion U.S. dollars in 2021. This […]
Pay-per-click (PPC) or cost-per-click (CPC) is one of the most coveted advertising models in the ad tech industry. PPC means precisely what it sounds like. Every time a user clicks on an advertisement, the publisher gets paid. This online advertising model has proven to be […]
Video marketing is regarded as a juggernaut form of advertising in the ad tech industry. It has proven to be a promising ad format as it hits all the boxes- It amplifies ROI, aligns with the growing short-form video trend, tells a story, and connects […]
