In the realm of programmatic advertising, every passing second directly impacts revenue generation, emphasizing the crucial need for efficient operations and timely decision-making. Real-time bidding (RTB) emerges as a game-changer for publishers, elevating the potential of programmatic advertising. While programmatic eliminates manual labor, RTB ensures […]
Prior to the 2000s, ad buying was marked by labor-intensive manual negotiations between advertisers and agencies. This traditional approach proved to be inefficient and time-consuming. However, with the emergence of demand-side platforms (DSPs), the landscape of ad buying underwent a significant transformation. This programmatic platform […]
In the pre-ad server era, publishers have long grappled with the complexities and challenges of effectively managing ad campaigns. In traditional advertising, ad serving encompassed four major steps, each with its own set of sub-steps: marketplace negotiation, traffic management, measurement and optimization, and billing. With […]
In today’s digital era, automation reigns supreme as the go-to method for achieving optimal efficiency. Programmatic advertising, which has played a pivotal role in revolutionizing the way digital ads are bought and sold, is a prime example. Within this transformative landscape, supply-side platforms (SSPs) have […]
Programmatic advertising makes every second and penny count. The advent of programmatic platforms has taken the online advertising industry up a notch. According to the latest estimates, programmatically sold advertising was worth 418 billion U.S. dollars in 2021. This figure is expected to reach 725 […]
