For over a decade, the power duo of AI (Artificial Intelligence) and ML (Machine Learning) has catalyzed the success of programmatic advertising. Now, with the recent launch of generative AI by Google, businesses have the potential to unlock their true scale. These groundbreaking technologies of […]
Programmatic advertising has ushered in a new era of precision and efficiency, empowering marketers to connect with their target audiences like never before. This transformative approach has revolutionized consumer engagement resulting in substantial revenue growth and enhanced brand impact. However, amidst the increasing adoption of […]
Prior to the 2000s, ad buying was marked by labor-intensive manual negotiations between advertisers and agencies. This traditional approach proved to be inefficient and time-consuming. However, with the emergence of demand-side platforms (DSPs), the landscape of ad buying underwent a significant transformation. This programmatic platform […]
Before the mainstream adoption of programmatic technology, advertising deals were a haphazard affair. The ad buying and selling process relied heavily on manual negotiations, which were indeed tedious, costly, time-consuming, and lacked the targeting precision we have today. Until the underlying technologies such as supply-side […]
In the pre-ad server era, publishers have long grappled with the complexities and challenges of effectively managing ad campaigns. In traditional advertising, ad serving encompassed four major steps, each with its own set of sub-steps: marketplace negotiation, traffic management, measurement and optimization, and billing. With […]
