AndBeyond.Media’s Strategic Approach Boosts Next Apple News’s Revenue by 15% – 20% with Innovative Ad Solutions

About Next Apple News

Next Apple News is Taiwan’s most popular social news, gossip, entertainment, and trending content platform. Their main goal was to maximize the monetization of their display and video inventory. 

The Challenge

The biggest challenge for Next Apple News was how to effectively monetize its diverse display and video inventory. They partnered with AndBeyond.Media is in search of a comprehensive solution to increase their overall revenue while meeting the specific requirements of their ad inventory.

The AndBeyond.Media Solution

We implemented a tailored action plan for Next Apple News to drive monetization for their video and display inventory:

1. Smart Ad Refresh: Optimized ad refresh rates to enhance viewability and engagement. By strategically refreshing ads at optimal intervals, we ensured that users were exposed to new and relevant ads without compromising their experience, leading to higher engagement rates.
2. High Impact Ad Units: Deployed eye-catching ad formats to capture user attention. These visually striking ad units were designed to stand out on the page, increasing the likelihood of user interaction and click-through rates, thereby driving higher revenue.
3. Outstream Video: Leveraged video ads that play within content, enhancing user experience. Unlike traditional video ads that require pre-existing video content, outstream video ads autoplay within text or image content, creating new video ad opportunities without disrupting the user experience.
4. Dynamic Unfilled: Identified and filled unserved ad slots with premium demand. By dynamically assessing inventory and sourcing high-quality ads for previously unfilled slots, we maximized ad revenue potential and ensured no ad space went to waste.
5. Instream Video: Integrated video ads seamlessly within video content. These ads were embedded within existing video streams on the Nextapple platform, providing a non-intrusive way to deliver targeted video advertisements to engaged viewers, resulting in higher completion rates and increased monetization.

The Result

Our comprehensive ad strategy boosted Next Apple News’s overall revenue by monetizing its display and video inventory.

1. Innovative Ad Solutions: Achieved revenue growth through multiple innovative ad solutions.
2. 1×1 Google Ad Manager (GAM) Implementation: Simplified ad setup and integration, enabling smooth and efficient ad operations.
3. AndBeyond.Media Expertise:  Offered specialized support for each ad solution, ensuring optimal performance and quick resolution of any issues.
4. Premium Demand for Each Product: Secured top-tier ad demand to maximize revenue, ensuring Nextapple’s ad inventory attracted high-quality advertisers.

Conclusion

Next Apple News’s collaboration with AndBeyond.Media resolved its monetization challenges, resulting in significant revenue growth. Through strategic targeting and innovative ad formats, Next Apple captured high-quality advertisers and created premium demand for their video and display inventory. This partnership showcases the importance of expert-led tailored solutions to deliver measurable results in a competitive ad tech space.

Testimonial

“Partnering with AndBeyond.Media transformed our monetization strategy. Their solutions boosted our revenue and provided a seamless ad integration process. The results speak for themselves.” – Executive, Next Apple News.