Tata EV Store Launch Achieves 1.17% CTR, 8.55% Engagement Rate

About the client
Tata Motors is a leader in the automobile industry, focusing on sustainable and innovative transportation solutions. The company is expanding its electric vehicle (EV) offerings.

Challenge
The goal was to launch two new EV showrooms in Gurgaon and attract a tech-savvy, environmentally-conscious demographic.

AndBeyond.Media’s Solution
In creative collaboration with Dentsu India, AndBeyond.Media implemented a digital marketing strategy:

• Innovative Showcasing: Drove foot traffic to two new showrooms using interactive rich media creatives featuring a “Locate a Nearby Showroom” CTA.
  
• Strategic Location Marketing: Effectively utilized pincode-level audience targeting to attract Gurgaon’s tech-savvy and environmentally conscious demographic to the new showrooms on Sohna Road and Sector 14.

Watch Innovation in Action:

Outcome
The campaign effectively increased visibility and foot traffic to the new showrooms:

• Click-Through Rate (CTR): Achieved a CTR of 1.17%, reflecting high user interest.
• Engagement Rate: The engagement rate reached 8.55%, showing strong user interaction.
• Showroom Visits: The combination of rich media ads and geo-targeting successfully drove increased footfalls.
  
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