A significant shift in data collection is underway. Gartner has predicted that 80% of large-scale advertisers will use DCRs by 2024. These tools are revolutionizing how brands connect fragmented data for more effective targeting, personalization, and measurement. These changes have been set in motion by […]
Google is revolutionizing the digital advertising landscape by shifting to real-time bidding for apps. Initially scheduled for October 31, the tech giant has deferred the move to 2024. This transition promises improvement in efficiency; however, it is not without complexities. Many publishers have voiced concerns […]
Connected TV (CTV) has emerged as a crucial platform for publishers in the APAC region. It will likely be a key advertising platform as year-end promotions and holiday campaigns begin. Amagi reported that Connected TV (CTV) users increased by 247% in the APAC region between […]
The clock is ticking on third-party cookies. As they face increasing scrutiny and regulatory constraints, marketers must indeed prepare for a new game plan, and they must do so with urgency. The imminent shift toward privacy-centric digital advertising is sparking conversations about alternatives for third-party […]
