Views have become a powerful tool for advertisers, serving as a key indicator of a campaign’s reach and engagement. They are the currency of the digital age, showcasing the extent to which an ad has been seen by an audience. In the world of online […]
CPC, which stands for Cost Per Click, has become a fundamental and widely used metric in online advertising. It gained prominence with the rise of digital advertising and the internet in the late 20th century. This model aligns the interests of both advertisers and advertising […]
The fusion of sustainability and ad tech isn’t optional anymore; it’s a must. Jounce Media’s research lays it bare: a whopping 20% of ad impressions journey through a maze of multiple trades in the supply chain. This not only escalates costs but also amplifies the […]
Click-through rate (CTR) is a pivotal metric in the ad tech industry. Esteemed by search engines and integral to the Pay-Per-Click (PPC) model, CTR quantifies the success of engaging users and converting impressions into clicks. But as marketers and advertisers strive relentlessly to maximize CTR, […]
Online ads walk the fine line of being a useful guide, directing users toward valuable products and services, yet they also possess the propensity to be intrusive, disruptive, and encroach upon the user experience. Recognizing the burgeoning annoyance caused by intrusive ads, ad blockers have […]
