For publishers, web analytics is a pivotal gateway to optimization, transformation, and incremental profitability. By harnessing the power of analytics, publishers gain invaluable insights into customer journeys and behavior, enabling them to fine-tune their strategies and enhance user experiences. Among the multitude of web analytics […]
At Advertising Week in 2022, Joanna Coles, the chief creative officer of Boudica and a former Hearst content chief, highlighted the biggest irony of the advertising world: people’s aversion to ads. She stated, ‘Consumers will take any opportunity to avoid advertisements.’ However, this view may […]
The virtual world is under siege, and the attackers are not your typical human cybercriminals. They are bots, and they are multiplying faster than ever before. With every passing day, their numbers grow, and their impact on the online ecosystem becomes more significant. According to […]
In modern-day advertising, the ad tech ecosystem encompasses a range of technologies, platforms, and tools that enable advertisers and publishers to create, manage, and optimize their digital advertising campaigns. Ad servers are one such technology that provides the precision needed to generate quantitative results in […]
