Emerging markets are evolving to become the driving force of the ad tech industry. While conversations are centered around global content trends, the nuances of local regions are yet to be recognized. To amplify this initiative, AndBeyond.Media hosted its first exclusive event to unpack ad […]
The Walled Garden is a hard-to-miss advertising and marketing jargon. In simple terms, it can be called a closed platform built by publications, creators, and brands of all scales. Apple is a prime example of a Walled Garden. Over the decades it has become a […]
5th Generation of mobile networks, billboards making a comeback in a digital form, and attribution model for retargeting- which of these technologies or strategies are going to dominate the programmatic advertising industry in 2023? At this point, marketers are curious about this revelation. If we […]
