Cookies- the online ghost that haunts users everywhere they go. Or is it just a friendly Casper trying to make online surfing more convenient? Let’s straighten that out today. What are these cookies? What purpose do they serve? Is someone keeping a track of people’s […]
Pay-per-click (PPC) or cost-per-click (CPC) is one of the most coveted advertising models in the ad tech industry. PPC means precisely what it sounds like. Every time a user clicks on an advertisement, the publisher gets paid. This online advertising model has proven to be […]
Video marketing is regarded as a juggernaut form of advertising in the ad tech industry. It has proven to be a promising ad format as it hits all the boxes- It amplifies ROI, aligns with the growing short-form video trend, tells a story, and connects […]
Another day in this era of digital marketing and another metric to explore. The perpetual goal of every publisher is to keep increasing their revenue and eCPM is considered the most lucrative advertising/pricing model. Or wait…was it CPM? Publishers may often find it difficult to […]
DoubleClick For Publishers (DFP), today known as Google Ad Manager (GAM) is an advertising management tool for publishers of a larger scale. It is an ad server that connects the publisher to ad networks and advertisers. Since its inception, it has been an important pillar […]
